Product Positioning

Competing effectively in the market means:

  • Understanding your customers' requirements,
  • Commmunicating your unique ability to address
    those requirements, and

  • Recognizing your competitors' limitations to deliver
    an effective solution.

Jeff can work with your team to map the competitive landscape and to develop the strategies to increase your win rate. Jeff works with your team to implement the programs and tools to establish a market leading position and to help your sales team win the business.

Working with a Fortune 500 technology company, Jeff developed the positioning and competitive intelligence to sell mission-critical support services for enterprise infrastructure software. By developing effective customer presentations, collateral, web copy, and competitive analyses for the field sales organizations, Jeff contributed to double-digit sales growth for his client's premium support services.